In this guide:
- Setting up a sales chain
- Creating a listing
– Setting up your sales page
– Setting the price(s)
– Setting up an autoresponder
– Other options
– Getting your buy button
– Adding a new upsell
– Adding/editing product details
– Setting up your ‘no thanks’ link
– Other options
- Reordering your sales chain
- Setting up a backend product
- Deleting products from your sales chain
- Selling your product
Setting up a sales chain on DigiResults
To set up your sales chain on DigiResults, first you need to create a LISTING.
Your listing will contain your whole sales chain: the front-end, any upsells, any downsells and any backend products.
Just so we’re all on the same page:
Front-end: The first product in your chain. This is where all your affiliates will be driving traffic.
Upsells: Products that you offer anyone who buys the front-end. DigiResults will show these automatically to your customers – all you have to do is set them up as shown below.
Downsells: A product or discount you offer after a prospect has decided not to buy, either on the front end or anywhere in the sales chain.
Backend: Products that are part of your funnel but not in the immediate upsell chain.
For instance, say you’ve got a high-ticket item that you think anyone who’s bought one of your other products will love, but they’re going to need a bit more warming up to the idea of spending that much cash.
Instead of displaying it immediately as part of your upsell chain (which might get a few sales, but is going to be too much of a jump for most people) you can set up an autoresponder e-mail series that slowly walks your customers towards the big ticket sale. With an effective presell like this, you’ll get a lot more sales and make a lot more money.
This big ticket item is your BACKEND. Everyone who buys your front-end will see it, they just won’t see it straight away. Including these products in your listing lets you see statistics for the whole sales chain, so you be certain it’s making you money.
Creating a listing
After logging in to DigiResults, click on Manage > Listings.
Then select ‘Create new listing’.
On the next screen, enter your listing name, category and description.
Then click on ‘Create Listing’.
Next you’ll see the product page for your front-end product.
At the top is a publishing checklist that shows you what you still need to do before you can start selling.
There’s a lot of other stuff you can set up as well, and in this guide we’ll go through everything, but what’s in this checklist is the absolute minimum. You’ll notice the first one – set your listing name and category – has already been done.
You can change the listing details by clicking on the ‘Edit’ button below this checklist.
Scroll down to the ‘Products’ section of this page. This is where you edit product details, add upsells and backend products.
We’ll cover upsells and backend products shortly. First we need to finish setting up our front-end product.
Click on the Frontend product box.
It’ll say ‘Edit product’ when you mouseover that box.
Setting up your sales page
Click the ‘Edit’ button next to product details.
You’ll be taken to the Edit screen.
The product name will by default be the same name as your listing, but you can change it if you like.
If you don’t fill in the support e-mail box, the e-mail address you use for your DigiResults account will be used instead.
Enter the URL of your sales page. If you’d rather use a hosted sales page, tick the box and check out the FAQ here.
Click ‘Update Product’.
Setting up product variants
You can have as many product variants as you like. Variants allow you to have different versions of the same product at different prices (e.g. single, multi-site and developer licences) without creating new products in DigiResults itself.
You have to have at least 1 variant (because if you don’t have at least 1 version of your product, it’s going to be pretty hard to sell…), but the ‘Default’ variant is created automatically for you.
Click on ‘Default’.
Then click on ‘Edit’ next to ‘Variant Details’.
Here you can change the name of the variant, and enter all the product details.
Payment type: You’ve got the option of single payment, subscription or payment plan. There’s a help link on-screen that’ll explain the difference.
Price: How much your product will be sold for. This is the full price – if you want to create discount coupons (e.g. for a special launch offer) you can do that later
Commission: What percentage your affiliates get for each sale they make
2nd tier commission: This is pretty hot… this incentivizes your affiliates to promote your offer to other affiliates.
It works like this… these days, most affiliates have lists of other affiliates that they hit up to promote their own offers. You might well have one too.
With 2nd tier commission, you can get all your affiliates to promote your offer to their own affiliate list. Any sale the affiliates they refer make, they’ll get a commission (in the screenshot above, it’s 10% of the sale price).
You make a ton more sales through massively extended reach, and your affiliates get a nice broker commission. Everyone’s a winner.
Delivery method: If you’ve got your own thank you page for your product, enter it here. If it’s a single file below 20MB, you can also host it on DigiResults and we’ll make sure everyone who buys gets access.
When you’ve entered all the information, click ‘Update Variant’.
Setting up an auto responder
Now you’ll be able to set up an autoresponder for this variant. This isn’t essential, but if you don’t do it you won’t be able to collect the e-mail addresses of your customers.
Full details on how to set up an autoresponder are available here.
Click on ‘Back to Example Listing’
You’ve now done everything necessary to start selling. The rest of this is optional (though highly recommended).
Direct Receipts: Direct receipts allow the DigiResults servers to communicate directly with your own webserver with details about a purchase at the second it happens, completely independent of hits by customers.
It’s effectively an advanced way of protecting your download, but be warned, it should only be used by people with some programming skill, as it gets a bit technical.
A link to more details on direct receipts can be found on the web page. Some other ways of protecting your download that don’t require programming skills can be found here.
Equity Partner: This is for when you’ve got an agreement to sell someone else’s product as part of your sales funnel, for a commission.
Just click on the ‘Edit’ button, enter the partner account ID and what percentage of the vendor earnings they should receive. Click update product and the money will be sent to your partner automatically at the point of sale.
Bridging: Here at DigiResults we don’t believe you should be limited to one network. After all, the more networks you’re on, the greater your affiliate reach.
This feature lets you simultaneously list products on some or all of ClickBank, Warrior Plus, JVZoo and PayDotCom as well as DigiResults.
Whichever network your affiliates promote through, we’ll make sure they get their money.
You can read more details on how to set up network bridging here.
Getting your buy button
Now your product is set up, you’ll need to add the buy button to your sales page. DigiResults will generate the code automatically.
Scroll to the top of the Edit Product page. Click the ‘Get buy button code’ button in the Publishing Checklist section.
You’ll then see the buy button generator.
Select the variant you want to generate the buy button for from the first drop-down list.
If you want a discount code to apply to everyone who visits your sales page, select the code from the second drop down list.
Your HTML code will appear in the box below, and a preview of the buy button will be on the right of the screen. It should look a bit like this:
You can also generate the BB code used on the Warrior Forum using ‘Forum code’, or just the buy link using ‘Buy link only’.
Copy and paste this code onto your sales page, and you’re good to go.
You’ve now got a single product set up. To set up an upsell, return to the main listing page by clicking on the link in the navigation bar:
Adding a new upsell
In the Products section, click ‘Add OTO’.
You’ll be taken to the product details screen for this OTO. Fill in all the details. You can use a hosted sales page for the upsell (or any part of the sales chain) even if you haven’t used one for the front end product.
Click on ‘Create Product’.
Adding/editing product details
If you’re creating a new upsell, you’ll be taken automatically to the ‘Edit Variant’ screen when you click on ‘Create Product’.
If you’re updating an old listing, go to:
Manage > Listings > Listing: [listing name] and select your product.
Click on the name of the variant you want to edit, and then click the ‘Edit’ button next to ‘Variant details’.
On the ‘Edit Variant’ screen, you can set the price, payment type, affiliate commission, 2nd tier commission and thank you page.
You need to set commission and 2nd tier commission separately for each product in your sales chain. This means if you want to have 100% commission on the front end, so you build a huge list, and 50% on the upsells so you still make some money right away, you can do that easily.
And remember again:
Set the thank you page to be the page from which your customers can access this product! DO NOT set it to be the sales page of the next product in the chain!
Because DigiResults tracks everything your customers buy once they enter your sales funnel, we can deliver EVERYTHING when they either purchase the final item in your chain or click on your ‘no thanks’ link.
This also means you don’t need to worry about setting up a thank you page for every combination of upsells a customer may have bought. You do one thank you page per product, and we sort out all the details.
Setting up your ‘no thanks’ link
Every upsell sales page needs to have a ‘no thanks’ link so the customer can choose not to purchase.
On your upsell sales page, set this link to:
DigiResults tracks what purchases your customers have already made, and when they click this link, DigiResults will automatically deliver everything they have purchased.
Once you’ve clicked on ‘Update Variant’, you’ll be able to set up an autoresponder (see details here).
Click on ‘Back to [OTO name]’. This will take you to the Edit Product screen for your upsell.
From here, you can add more variants, set up direct receipts, equity partners and bridging.
Remember, all these items need to be set up individually for each item in your sales chain. So, if you’re bridging with Warrior Plus, you need to set up bridging for EVERY product in the chain. It won’t automatically carry through from the front end.
Your upsell is now fully set up. To add another, return to the Edit Listing page and just click on ‘Add OTO’ again.
Reordering your sales chain
DigiResults makes it extremely easy to change your funnel. Let’s say your first upsell is converting at 20% but your second upsell is converting at 80%. You’d be much better off to have the high converting one first, so more people see it and you make more sales.
In the Edit Listing screen, go to the Products section. You’ll see something that looks a bit like this:
Click on ‘Reorder products’. You’ll now see something like this:
Just drag and drop OTO 2 between your front end product and OTO 1. You’ll see it drop into place. Hit save, and that’s it – from now on, all your customers will see OTO 2 first, and you’ll pick up all the extra money from your high-converting upsell.
To take a product out of the upsell chain entirely, drop it into the lower panel. It’ll still be part of your listing, but your customers won’t see it as one of the upsells when they buy your front end product.
Setting up a backend product
In the Products section of the Edit Listing screen, click ‘Add Backend’.
Then just set up your product exactly as you did for your upsell or front-end.
Remember, the backend won’t form any part of the initial sales chain – the DigiResults system won’t send anyone there automatically. It’s designed for products which you want to include as part of the full funnel but are shown to the customer at a later date, e.g. after an autoresponder course. Including them in the listing allows you to see statistics and results for the full sales funnel.
Setting up a downsell
DigiResults doesn’t yet have downsells fully integrated into the automatic sales chain, but it’s still possible to use them.
- Set up a backend product in your listing
- Instead of setting the ‘no thanks’ link on the previous step of your sales chain to be www.digiresults.com/no-thanks (remember, you do this in the HTML on your sales page, not in DigiResults), set it to be the sales page of your downsell.
- Set the ‘no thanks’ link of your downsell to be www.digiresults.com/no-thanks
DigiResults will still track all the sales and ensure your customers receive everything they’ve bought.
You can also set up your downsell as a backend product and then use an Exit Pop to direct anyone who tries to leave your original sales page to your downsell sales page. You’ll need to do this if you want a downsell directly from the front-end, but remember that you won’t be able to do this if you’re running a WSO.
Deleting products from your sales chain
You can’t delete products once listed on DigiResults – we need to keep them in the marketplace to keep our stats reporting accurate.
However, you can take a product out of your sales chain simply by setting all commission to 0, dropping it into the backend as shown in the section above, and not directing any traffic to it afterward. It’ll still be in your listing, but your customers and affiliates will never know it’s there.
Selling your product
Once you’ve set up the full sales chain and have placed the buy buttons on your sales page(s), go to:
Manage > Listings > Listing [Listing name]
You’ll see a green button that says ‘Start Selling’. Click this button and your product will appear in the marketplace, and affiliates will be able to promote.